The European sports industry is undergoing a change fueled by the widespread adoption of data analytics, reshaping how clubs, federations, and organizations manage teams, players, and entire sporting operations. The shift from intuition-driven decisions to evidence-based strategies has created an er...

The sports industry has long been intertwined with media broadcasting, evolving from radio commentaries to high-definition television and, more recently, to digital and streaming-first ecosystems that define how billions of fans engage with their favorite games, teams, and athletes. As of 2025, the...